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Hi, I'm Yi-ning

As a multidisciplinary designer, I’ve helped companies in different industries face future challenges and navigate complexities through human-centered design, systems thinking, and cross-functional teamwork. My approach to design is based on design thinking and creativity. I believe design is more than aesthetics. It is about crafting meaningful and comprehensive solutions that create impacts. To do so, I specialize in UX Research & Design, Interaction Design, Service Design, and User Testing.

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Resume

Experience

Product Designer

Calqulate

12.2020 - Present / Helsinki, Finland

  • Delivered consistent user experiences across the product in collaboration with product owners, developers, and head of design.

  • Took ownership of key features such as onboarding, multi-sources expense management, sales invoice management, and more.

  • Built and maintained design systems for both the web application and marketing website.​

  • Created detailed workflows and high-fidelity mockups base on high-level concepts that align with business strategies.

  • Designed digital assets for brand promotion.

Interaction Designer

Digital Product School by UnternehmerTUM

09.2020 - 12.2020 / Munich, Germany

  • Designed an Android mobile application for 5G bike bell and an in-car notification application.

  • Conducted 3 usability tests to refine the best-performing means of bike-car communication.

  • Designed a website for our product with a 2% call-to-action conversion rate.

  • Connected Google Analytics & Tag Manager to identify potential customer groups.

  • Launched a Facebook/Instagram ad campaign for our product with a 2% click rate.

  • Organized a concept critique and brought in a director and senior designers from Designit.

Service Designer

Aava Medical Center

11.2017 - 05.2018 / Helsinki, Finland

  • Conducted 29 user interviews to gather consumer insights for market development.

  • Proposed a market entry strategy, and identified 3 key customer groups.

  • Designed 3 customer journeys tailored to the 3 potential customer groups for pilot testing.

  • Facilitated team ideation sessions for service concept development.

  • Organized a co-creative workshop with 12 industry experts from the healthcare industry.

Industrial Designer

Ginda New Tech (Startup)

09.2016 - 05.2017 / Kaohsiung, Taiwan

  • Designed an innovative bicycle brake including levers and discs for both hydraulic and caliper systems.

  • Responsible for consumer research, new product development, and mass production facilitation.

Design Intern

BKD Design Agency

06.2015 - 08.2015 / Taichung, Taiwan

  • Developed and refined product design concepts for clients, involving them in design phases such as concept development, prototyping, and production.

  • Completed a hand toolkit design project individually under the supervision of a senior designer.

Design Intern

Delta Transportation Design

06.2014 - 08.2014 / Taichung, Taiwan

  • Ideated and developed motorcycle design concepts. 

  • Assisted in building a 1:1 scale ATV clay model.

Education

Aalto University

Master of Arts, Collaborative and Industrial Design

Minor Program in International Design Business Management

08.2017 - 01.2020 / Helsinki, Finland

Tunghai University

Bachelor of Design, Industrial Design

09.2012 - 06.2016 / Taichung, Taiwan

Activities

Slush Event Volunteer

Slush Helsinki

11.2018 / Helsinki, Finland

  • Facilitated over 100 meetings for startup teams and investors in 3 days.

Exhibition Director

BA Graduation Exhibitions

03.2015 - 05.2016 / Taipei, Taiwan

  • Curated three graduation design exhibitions as the director with other 36 peer designers.

Recognition

Full Scholarship Recipient

Taiwan Government Scholarship to Study Abroad.

06.2018 - 2020

Collaborative and Industrial Design Program

08.2017 - 2020

Award Winner

iF Design Talent Award

02.2017

Award Nominee

Reddot Design Award

03.2016

Expertise

Skills /

UX research & design / Interaction design / Prototyping / Service design / User testing / Workshop design and facilitation / Participatory design / Consumer insight analysis / Synthesis / Storytelling / Visual communication / Trend forecasting / Concept development

Softwares / 

Photoshop, Illustrator, Indesign, Sketch, Figma, Protopie, Invision, Solidworks, Alias, Rhino, Cinema 4D, Keyshot

Languages

English (Fluent)

Mandarin Chinese (Native)

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